Many savvy freelancers do a search or research, accept and finish their jobs online. Therefore, it is reasonable enough that these type of freelancers only have online portfolios to show. Online portfolios are easier to create in this age of technology. You just need a good portfolio site, upload projects, fill the necessary information and that’s it. You got yourself an online portfolio ripe and ready for potential clients to see. Sharing your portfolio is easy, just include the link of your portfolio in your business card and add to your social networking sites. In a nutshell, online portfolios are cheaper and probably the best way to get yourself noticed for your experience and expertise.
So why is there a need to build an offline portfolio?
Offline portfolios do not aim to replace the online version, rather, they serve as additional way of presenting your work no matter where you are. You could meet potential client at a networking event and best way to show your expertise is a portfolio, and you do not want internet to fail at a critical time. Showing your best work is the best way to get hired.
There are certain guidelines in making and presenting an offline portfolio. Make sure to try these tips to impress the big companies and score yourself their next project:
Determine your best samples
Since you will be printing your samples, make sure to choose only the best. Printing on good paper will be expensive. Three to five samples will be enough for your offline portfolio. If you are a writer, choose your best articles from different categories. One article for technical writing, another for creative writing and so on. This will show potential clients that you are flexible enough to write on different genres.
Prepare your presentation
How do you plan to present your samples? Surely, you are aware of the different ways in showcasing your work based on the industry you are working on. Unlike in online portfolios where you just upload and label works, offline portfolios prove to be complicated to accomplish. For fashion designers, they need to have the sketches digitalized before printing and labeling them neatly in a folder. For graphic designers, they have the printing and paper settings to worry about in order for the samples to show the best colors. Do research or call the company and ask them how they want samples to be presented.
Talk about your expertise
Most clients would like freelancers to describe their works of art. As the artist, you will be responsible in dissecting your work so make sure to learn the right terminologies. Some people do not take the time in learning the basics. They just babble about inspiration and something they’ve seen on TV and wanted to follow. Clients would want to hire someone who knows, not the ones who pretend to know.
Offline portfolio is just one of the factor considered by client during hiring, but it is a critical one. Be proud of your work, present it well and your effort will be greatly rewarded.